Queues and record sales as our Superstore opens
06 Feb 2025 | View all news
Shoppers keen to grab a bargain queued for the opening of our new-look Superstore, now Stafford’s largest charity shop.
More than 500 customers turned up to the opening of our Stafford Superstore on Friday, 31 January resulting in record sales of £4,800 for the day. Sales topped an astonishing £7,200 over the weekend – the best ever weekend sales for one of our shops.
Our retail operation contributed £1.6 million towards care services last year. It costs almost £4 million a year to provide free specialist care to families living with incurable illnesses.
Our shop on St Alban’s Road has undergone a huge expansion and refurbishment, making it around 19,000 sq ft, and improving the shopping and donations experience.
Special guests
The Mayor of Stafford, Councillor Frank James and his daughter, Mayoress Mrs Sara Peters were among the shoppers. All were delighted to get the special 35% discount offered to celebrate our 35th Anniversary.
“We marked the occasion with a special discount to thank the community for the support they have shown our charity over the past 35 years,” said Simon Dodd, Retail General Manager.
“It was a fantastic turnout with hundreds of people coming throughout the day. The fact that the store continued to thrive into the weekend shows just how much the community values our charity. I’d like to thank everyone who has donated or purchased items from us over the years.”
Staff, volunteers and friends of our charity all attended the event.
“We were delighted to be able to pop along and show our support on the day,” said Katrina Pearce, Health Care Assistant, Hospice at Home.
“As care staff, we all appreciate that without our retail operation, we simply wouldn’t be able to provide the extensive and vital services we do.”
What our shoppers say
Among the shoppers were Ellen from Shropshire and her mum, Sue.
Ellen said: “We’ve shopped here a few times and came especially for the opening.
“This shop is brilliant as it sells everything. I like to shop here to support the charity. The new-look is great.”
Lucas from Stafford said:
“I come to this shop quite often as it’s my favourite shop in Stafford. I like to browse and very often buy things. The new-look store is a big improvement.”
Paula from Stafford commented:
“It’s very important to to to support our local hospice especially as I am going to be using the services they offer.
“And it’s so great to see so many local people at the opening, supporting their local hospice. There are plenty of bargains here.”
