Hospices unite with national TV campaign
17 Feb 2025 | View all news
We are amongst almost 150 hospices taking part in a national tv campaign this month.
Backed by Hospice UK, the campaign aims to raise awareness of the vital role charities such as ours play in communities.
The advert is designed to shift public perceptions of hospice care and highlight the importance of ensuring we can meet future demands.
Senior Care Manager, Nichola Smith, said:
“Many people still associate hospices with care at the very end of life.
“We want to show how we can help people from day one of diagnosis with an extensive range of care for physical, social and emotional needs, not just for patients but for their families and carers as well.
“Our care is available to those diagnosed with any life-limiting condition, including dementia, heart disease, Multiple Sclerosis, Motor Neurone Disease and others.
“People can seek our help at any stage of their illness and receiving help earlier can help achieve a better quality of life in the time left.”
The need to future-proof our care
The number of annual deaths expected to rise by 130,000 by 2040 nationally. This is why we are joining the national conversation about the growing need to sustain hospice care.
In Staffordshire, the increase in demand will place pressure on our charity. And we already rely heavily on support and funding from supporters to provide our essential services.
“This is why we’re urging people to consider leaving a gift in their will to ensure we can continue to support future generations in the years to come,” added Nichola.
Gifts in wills already play an important role in ensuring we can continue to provide expert, specialist care for families living with incurable illnesses.
Ann’s story
As we mark 35 years of caring for families affected by incurable illness, Ann Moore, aged 82, says she will never forget the help and support we provided for her husband.
Ann said: “Katharine House Hospice is in my will because of the help and support they provided when I needed it most. I will never, ever forget what they did for Roger and us as a family and I will always be grateful.”
Ann’s husband was 80 when he passed away.
Helping us continue to care
In-Memory and Legacy Fundraiser, Alison Tumelty, said:
“As a charity, we rely heavily on our generous community to keep our services running. That’s why we’ve come together to highlight the essential role hospices play in our communities and protect our futures so we can continue to care.
“Last year alone, these gifts supported one in four of our patients and their families. However, as future needs grow, so too must the support we receive.
“We’re thrilled to be part of this important campaign showcasing the critical work we do and the impact that gifts in wills can have on our ability to continue to care.”
To learn more about how you can support us through a legacy gift, visit www.khhospice.org.uk/gifts or call Alison on 01785 270808.